Les Étoiles de Mougins 2022

"Les Étoiles de Mougins 2022" concluded with great success for Italian excellence in France – A first for Etnaly-Shop

Ten stands from many parts of the Italian peninsula enlivened the Italy pavilion at the XIV International Gastronomy Festival in Mougins, on the French Riviera. From Puglia to Piedmont, from Sardinia to Sicily, passing through Liguria, each region contributed its own gems to the promotion of Made in Italy in the food, drink, and luxury sectors, meeting with an enthusiastic public.

All ten exhibitors received, in addition to the interest of one hundred international chefs, visits and honors from the Mayor of Mougins and the Mayor of Pietrasanta (LU), prominent journalists from various publications, and Barbara Lovato of Atout France, the French tourism development agency.

This was the first French participation for Etnaly-Shop, which for a year now has been a constant presence at major trade fairs on Sicilian soil, from the Chestnut Festival on the slopes of Etna to the Artieri Festival (three stops this year: Noto, Ortigia, and the Marzamemi tuna fishery), as well as the Ionian Fair in Acireale. This time, they ventured well beyond the Strait of Messina to pursue their main mission: to tell the story of the "Etnalyan" artisans and raise awareness of the territory that characterizes Etna, its history, and its products. This work was particularly appreciated by the French, as well as by many fellow Italians present in Mougins.

And it is truly the case: appetite comes with eating, and in fact, the organizational machinery for the next events is already active: the next commitment is in Taormina on September 30 and October 1 at the Feliciotto Mercato - Endless Summer, an archive sales event where a selection of Etnaly-Shop products will be exhibited and offered to the public, with all proceeds donated entirely to the Taormina orphanage.

And it doesn't end here….

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